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According to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies. Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning. How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year? In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth…
According to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies. Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning. How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year? In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth…
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Cracking the Code: Strategies for Achieving Growth Targets Amidst Consumer Complexity With Francisco Crespo
DinlenenlerAccording to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies. Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning. How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year? In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth…
Enhancing Supply Chain Resilience Through Supplier Collaboration with Joerg Hellwig
DinlenenlerIn today’s dynamic business environment, successful collaboration with suppliers is essential. However, this is no small feat. According to McKinsey & Company, auto manufacturers, on average, have around 250 tier-one suppliers and up to 18,000 total suppliers across the entire value chain. Aerospace manufacturers have an average of 200 tier-one suppliers and 12,000 across all tiers, and technology companies have an average of 125 tier-one suppliers and more than 7,000 across all tiers. How should you approach aligning and collaborating with your suppliers to ensure a resilient supply chain? In this episode, host Caleb Masters and Joerg Hellwig, an investor and the former Chief Digital Officer at LANXESS, discuss: His career journey to becoming Chief Digital Officer at LANXESS and his latest ventures as an investor Why it’s important to align production plans across suppliers and multiple tiers The importance of including suppliers and customers in the IBP process How to filter relevant risk signals from…
Design Thinking: The Secret Sauce for Seamless Tech Adoption with Robert Weltevreden
DinlenenlerAccording to McKinsey, 67% of businesses that attempt digital transformations fail to achieve the maximum financial benefits from their original goals. Forbes cites a lack of shared vision, accountability, and innovation as key contributors to these failures. Ensuring that large-scale digital transformations deliver the desired long-term impact remains an immense challenge. How can today’s technology leaders ensure their digital and cultural transformations stick? In this episode of Masters of Digital Transformation, Robert Weltevreden, the former head of technology at Novartis, joins host Caleb Masters to discuss: His career journey to becoming a member of the Novartis Exec Team as Head of Customer & Technology Solutions (responsible for Business Services & Digital Transformation) The common hurdles to achieving a successful digital transformation and widespread new tech adoption How design thinking and the “pyramid of change” can enhance the end-user experience and enable successful implementations The…
Elevating IT Leadership From Order Taker to Strategic Business Partner with Rhonda Vetere
DinlenenlerAccording to a recent study by Gartner, through 2024, more than 80% of digital strategies will fail to deliver value because of a lack of alignment and collaboration between IT and business units. There's a clear leadership opportunity for technology executives to step up and enable their businesses to achieve successful digital transformations. However, separate research by Gartner reports that 63% of CIOs and CTOs find it challenging to articulate the business value of IT within their organizations. How can CIOs and CTOs demonstrate their value and transform the perception of their position from order takers into more strategic roles in the eyes of the board? In this episode of Masters of Digital Transformation, Rhonda Vetere joins host Caleb Masters to discuss: Her career journey to becoming one of the most powerful women in technology from CTO at Estée Lauder to CIO of Herbalife, including her critical work as a Global STEM Ambassador and prolific triathlete. How IT leaders can position themselves as…
Transforming Supply Chains With The Power of Next-Gen IBP Technology with Darrell Edwards
DinlenenlerAccording to a recent study conducted by PwC, 41% of consumers stated they are willing to pay additional fees. With consumer expectations further shifting to an always-on virtual e-commerce experience, same day delivery expenditure is expected to reach $15.6 billion by 2025 in the U.S. alone. Additional research from McKinsey & Company recently reported that mature integrated business planning (IBP) processes increased sales opportunities by as much as 50%, improved service levels up to 20%, and lowered freight costs by 10 to 15%. How can companies leverage the next generation of IBP technology to win in the marketplace and simultaneously optimize cost and service? In this episode, host Caleb Masters is joined by Darrell Edwards, the former COO of La-Z-Boy, to discuss: Why today’s consumer expectations have increased complexity for supply chains How next-generation IBP technology is reshaping the way supply chain delivers results Leading teams through the adoption of new IBP technologies