238 - Ep 177. The New Attention Economy: How 2026 Algorithms Decide What Gets Seen
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
238 - Ep 177. The New Attention Economy: How 2026 Algorithms Decide What Gets Seen
00:00
00:00
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
Bölümler
238-
Ep 177. The New Attention Economy: How 2026 Algorithms Decide What Gets Seen
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Cum, 13 Mar 2026
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Ep 176. Book Review: Made to Stick - Why Some Ideas Survive and Others Die
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Ep 175. Better Together: Why Collaboration Is a Growth Strategy
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Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
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Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
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Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
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Ep 171. How to Create a Mindful Workspace for Peak Productivity
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Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance
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Ep 169. Book Review: How to Stop Overthinking by Chase Hill
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Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape
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Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!
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Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
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Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
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Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger's 'Contagious'
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Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
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Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
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Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
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Ep 59. Why do we need to set strategic goals?
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Per, 27 Oca 2022
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Ep. 58 What are the essential comms skills needed in 2022 and beyond?
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Per, 20 Oca 2022
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Ep 57. 'Deep Dive' on all things social media with Helen Reynolds
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Per, 13 Oca 2022
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Ep. 56 ReRun! New Year: time to do a communication audit?
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Per, 06 Oca 2022
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Ep. 55 'Festive Hacks' series - 3 content types to try in 2022
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Per, 30 Ara 2021
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Ep. 54 'Festive Hacks Series' 3 things you should know about your social media
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Per, 23 Ara 2021
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Ep. 53 'Festive hacks' series: review, reflect and reform your comms for 2022
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Per, 16 Ara 2021
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Ep 52. What's your focus for B2B content in 2022?
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Per, 09 Ara 2021
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Ep 51. Strategic Internal Communications: How to go from chaos to calm
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Per, 02 Ara 2021
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Ep 50. 5 (not 50) Tips to improve your B2B comms impact
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Per, 25 Kas 2021
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Ep. 49 Size isn't everything: how to get big results from your PR plan
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Per, 18 Kas 2021
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Ep. 48 How do you communicate environmental claims?
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Per, 11 Kas 2021
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Ep 47. how to talk to investors
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Per, 04 Kas 2021
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Ep 46. 5 tips on working with B2B 'influencers'
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Per, 28 Eki 2021
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Ep 45. What's changed for your comms strategy post-pandemic?
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Per, 21 Eki 2021
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Ep 44. Work Life balance and productivity hacks
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Per, 14 Eki 2021
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Ep 43. Six steps to help manage potential reputation issues
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Per, 07 Eki 2021
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Ep 42. Content no longer king? Less is now more.
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Per, 30 Eyl 2021
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Ep 41. Why customer service is your biggest PR tool
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Per, 23 Eyl 2021
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Ep 40. How adaptable is your plan?
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Per, 16 Eyl 2021
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Ep 39. RE-RUN! 10 tips on how to make the most of speaking oportunities
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Per, 09 Eyl 2021
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Ep 38. Summer 'hacks' series: Using audio and voice effectively
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Per, 02 Eyl 2021
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Ep 37. Summer 'hacks' series: saving time with social media
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Per, 26 Ağu 2021
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Ep 36. 'summer hacks' series: Building B2B relationships
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Per, 19 Ağu 2021
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Ep. 35 Summer Hacks Series! Repurposing your content
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Per, 12 Ağu 2021
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Ep 34. How to create the right PR plan for you
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Per, 05 Ağu 2021
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Ep 33. How AI and automation can help you with productivity
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Per, 29 Tem 2021
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Ep 32. Why effective communication isn't a happy accident
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Per, 15 Tem 2021
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Ep 31. Four reasons to do a communication audit
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Per, 08 Tem 2021
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Ep 30. How accessible is our comms?
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Per, 01 Tem 2021
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Ep 029. Making the most of in-person events as part of your strategy
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Per, 24 Haz 2021
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Ep 28. How to connect your brand and sales message
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Per, 17 Haz 2021
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Ep 27. Telling your story, when you work in a technical industry